Product incubation
Our team works on the product development life cycle that typically includes various stages from ideation, concept validation, market segmentation, voice of customer surveys, develop business plans, to finally product engineering, commercialization and support services.
In our experience we have seen that the a good product is not always commercially success in the market unless it solves a very specific requirement of the customers. In the whole process of the product development we play critical role in conducting several surveys and market analysis activities. We find that the voice of customer is a key input to the product development team.